The masthead text is very bold and colourful which means that it can be spotted on the self so attention can be drawn to it and which will lead to a possible purchase.

Cover lines- these are normally smaller film titles which show close release dates and reviews about new films coming out. On the other hand the masthead is to powerful so it out shines theses cover lines which means the reader will have to pick to read these cover lines.

The tiny data above the masthead which has the price and the date. Usually it is on the back page with the barcode or even sometimes in the bottom right or left but this isn’t the case the reason for this is because the promotional films title which is a strapline is covering the page to show the reader the main film. Other popular magazines like TOTAL FILM have the barcode and price and date in the bottom but the reason why EMPIRE have done this is so that they can keep their sleek and pristine design of the image and theme.

The strapline is the title of the main film getting promoted by using big fonts and stand out colours to draw the audience’s eye as they walk past. Using the word ‘TERMINATOR’ this is a world know film so by using it as the strapline as big as it is will appeal to the audience walking past. Then the rest on the strapline is the actors names even know its not as big as the title it still stands out as its bold and bright colours so that star power can be used and draw the readers eye.

On the front cover there is a large image of two characters from the new film. There are placed central on the page and looking directly straight to engage with the audience.  Also the background to this image is an explosion happening so this can mean the characters stand out and look cool and epic. The clothes they are wearing is black this indicates to the audiences that they stand out and might pick the magazine up.

The use of large exclusive text can be key to someone picking the magazine up, so this means they draw the audience in and it can’t be found anywhere else. While using taglines like STARS INTERVIEWED, and SPECTACULAR, this is clever because they use key words which draws the audience’s attention to the magazine and the way the text is shown is that its bold which also contributes to the reader viewing the magazine.

The background colour is key to this magazine as the background colour is a dark colour and the strapline and masthead are bright and vibrant colours this will make them stand out to the reader and will catch there eye while they are walking past which makes them drawn to it and hopefully purchase.