Evaluation 2- how effective is the combination of your main product and ancillary texts?

The main common elements that I have used in my texts is the the use of low key lighting. This was only used in 2 of my 3 texts. This is because in the magazine cover I did not feel it needed to be dual and dark colours, this is so people walk past my magazine and will notice it as it has bright fragrant colours. While my film poster and trailer involve dark colours as the trailer conventions of a thriller have low key lighting so we took that and used it in our trailer. With the film poster I used dark and dimming colours to inform people that that there is the unknown is this film and by having both black and white colours garbs the attention of our audience.



In my magazine and film cover I used a image of our antagonist. This is because when looking at other film and magazine covers I came across Shutter island film poster and the magazine cover was from Empire. This inspired me to use our antagonist as my main image. This is because the audience can address them selves to my poster and cover and begin to see if they can understand him. Our antagonist is suffering from PTSD. this makes him feel like he's in control but can easily lash out at any minute. In both poster and cover he has a terror-stricken. This is was key for me to take this image, because straight away it is leaving an a enigma code for audience to decipher. They might not know what is going on which will make them feel intrigued and will want to watch our trailer then that will entice the audience to watch our film. While his facial expressions is key his clothes he is wearing is also key. This is because it gives key clues to the audience on what the film will consist off. He is wearing a beret this is an indication of who our character has been or who he is. Mise en scene was also key in the use of my 3 texts. On my film and magazine cover the use of dark dual colours on our antagonist represents to the audience that something is wrong with him.


In both of my magazine cover and film poster the image tells the same story of my antagonist being frightened. These images of the magazine cover and film poster share a very important relationship this is because both images indicate in our film trailer where everything takes a spin for the worst. For example in the film poster he is looking shocked or lost in his own mind this could suggest he is having a flash back which can tell the audience something significant has happened at that point in time. By having this strong relationship with with the trailer it allows the audience to see the inside of what the film is going to be about, which is key to draw the audience in.


In the two texts I have created, there is not a lot of narratives used this is because the two print texts that have been used is just simply to grab and draw in the audience attention so that they will ether pick up the magazine and want to read about our film or even the film poster is there just to capture the eye of the audience and want to go home and watch our trailer on some form of device. The only narrative that i have used was the use of words. This is because it describes a battle going on in marry reids mind. this will mean the audience will be enticed in as they can see him in army uniform and by seeing him in a shocked looked it will make the audience think about what is going on and will want to watch the film.



One reason why i attracted the audience is because the involvement of PTSD this offered a realism to the audience, this key factor could attract the audience because people can relate to be dealing with these problems or even seen second hand what its like. It also helped by having low key lighting which when compared to my target audience the use of it suggested to the audience it was a action/thriller which broads out to a mass audience as its a hybrid which offers enjoyment to both spectrums. My main opinion on this is by using PTSD it is interesting to understand what is occurring with someone so by having this as our main vocal point it allows more of an audience to watch and want to understand what is going on.



With the two print texts the conventions were mainly used in the film poster this was because on the magazine it was meant to stand out more than the film poster. For example on the film poster it has the use of low key lighting and the urban. This was emphasised in my film poster because this was the first thing to be released and we wanted to grab the attention of our audience by using the low key lighting and urban area. This is because it sets of indicators for our audiences as some viewers can relate by understanding the lighting situation and this means they will want to come and watch my film. if I was able to go back i would add some more conventions to magazine cover this is because the only one is that my antagonist is in dark colours to symbolise that there is something wrong and that was emphasised on both magazine cover and film poster but by the magazine cover only having one i will add more conventions to entice the audience in more.


In Thriller/action trailers the main effect that they use is by using jump cuts, this creates suspense this will keep the audience on the hook. By doing research and looking at other film trailers for example ‘Zodiac’ trailer there use of jump cuts was used in a fast pace. I took advice of that trailer  and turned that information onto my film trailer. this is because it has such a positive effect on the audience. Secondly we used some fade to whites but as some flashes this is because we had jump cuts with them to symbolise something positive is happening. Also having some fade to blacks helped as it singled end of a scene.


In all 3 of my texts I have included all different types of institutional information. This is by using production company name and logos and the trailers title. In 2 out of the 3 texts i used institutional information, this was because on my film and magazines cover i used the production company and film title. while on the other hand i didn’t use it on my film poster. While I have used it i haven’t used it enough to draw in the audience and for them to remember the product.


To sum this all up i believe that my campaign was very successful this is because of my magazine cover and film poster were sharp and clean which meant it was really appealing to our audience and the trailer was really effective as I promoted it on social media. This is because modern cicity are normally are on there phones this means they can send the trailer to their friends if they like it. thus meaning more people would view my product. Also i had to think hard on the conventions of a thriller/action when creating my 3 texts this is because if i was able to exploit them conventions then my product will be good enough to draw in the audience. With all that considered i believe that it was a successful campaign.