Zodiac
Use of voice overs
in the film trailer there is a voice overlaid, of the detective, at the beginning of the trailer. the voice overlaid occurs over the footage to help to tell the story to the viewer, this means it can draw the audience in and then they will want to watch the film. This is done throughout the trailer so that the audience is always engaged. Various clips are selected from the film which have the characters talking and then it goes to jump cuts of specific things that have been mentioned for example when a character is talking about finger prints it goes to a picture of finger prints this is called asynchronous dialog, another example is the antagonist has written a puzzle to them in greek morse code or cryptic messages and one of the characters reads out one of the puzzles and it says that ' i like killing people because man is the most dangerous animal of all' with that occurring it helps explain the narrative.
Camera Shots
The camera shot types that were successfully used by Fincher made it easier to identify the genre of the trailer towards the audience this was done by using shot types like close ups and point of view shots. For example when the case of the murder was introduced to the audience this was the scene when a puzzle was given to the main character it showed a close up of the puzzle and then the rest of the information was also captured. This was all done deliberately by Fincher because meant that the audience had the responsibility to try and solve that puzzle with the actors in the thriller. This alerts a feeling of reassurance within the audience that confirms that they are watching a thriller genre trailer.



Some good analysis here Ryan. Well done.
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